Guiding brands through change
Creative strategy and execution for evolving teams and businesses.
✦ Every so often, I share what I do behind the scenes.
If you're here for poetry or reflections—those continue.
But if you're navigating change in your business, this might be useful.
I’m Lilian Santini.
I’m a Fractional Creative Director and help companies move through change with clarity.
I work with businesses during rebrands, leadership shifts, and periods of growth: when the company is evolving fast, but the brand hasn’t caught up.
Here’s what that usually looks like:
The messaging starts to feel off
The visuals no longer match the direction
The internal team is stretched thin
No one has time for a full rebrand, but things still need to move
That’s where I come in.
I lead brand strategy, refine messaging, and align your identity with your next chapter.
And through my company, The Copper Portico, I can bring in a team to execute: design, collateral, launch materials, campaign assets, and more.
You don’t need to start over.
You need someone who understands the shift, translates it clearly, and helps you move forward, inside and out.
This work is especially helpful for companies that are:
— Preparing for a relaunch or refresh
— Bringing in new leadership
— Expanding into new markets or audiences
In these moments, creative alignment isn’t extra.
It’s what holds everything together.
If this sounds like something you need—or might need soon—visit liliansantini.com or reach out directly. I'd love to support you.