Feeling Off-Brand?
You don’t need more designers
You can feel it when something’s off.
The brand looks fine on the surface, but underneath, it’s scattered. The messaging doesn’t quite match the visuals. The campaigns all have slightly different tones. The website feels like one thing, the packaging another, and social… well, it’s doing its own thing.
So the instinct is usually to hire more designers. More output, more help, more hands.
But often, it’s not a design problem.
It’s a creative direction problem.
I’ve seen this happen with growing brands again and again. The team is talented and everyone’s doing their best, but without someone holding the bigger picture and connecting the dots between strategy and expression, the work starts to drift.
Things feel disjointed. The energy is there, but it’s not focused, and that’s where creative direction comes in.
It’s not about managing designers or controlling every pixel. It’s about holding the vision, making sure everything your team puts into the world feels like it came from the same heartbeat.
As a creative director, I help brands stay aligned across the board: visually, emotionally, and strategically. That might look like:
Auditing what’s working (and what’s confusing people)
Building systems so your team isn’t guessing
Creating campaign concepts that feel like you
Leading your designers with clarity and consistency
Setting up workflows that make good work easier to produce
This isn’t about adding more noise. It’s about clearing the path.
Most companies don’t need a full-time creative director. But they do need creative leadership—someone who can zoom out, connect the moving parts, and help the brand actually feel like a brand again.
That’s what I do.
If your brand feels a little off, or your team is producing a ton but it still doesn’t feel right, we should talk.
Sometimes the fix isn’t more design work, it’s having someone who can see the whole picture and carry it forward with you.