How to prioritize business goals without overwhelm
For founders juggling too many to-dos and not enough clarity.
There’s a moment in most creative businesses where everything starts to feel... bloated.
You’ve got ideas. Deadlines. Half-finished projects. Opportunities that feel exciting but pull you in five different directions.
It’s not that you don’t have goals.
It’s that you have too many, and they’re not working together.
That’s where this framework comes in.
It helps you cut through the noise and see what’s actually worth your energy right now—based on what will move the needle and support the kind of business you want to run.
The 3 buckets every business goal should fit into
Every idea, initiative, or action should clearly support one of these:
Revenue – Does this help us make money?
Awareness – Does this help people find us or understand our value?
Efficiency – Does this help us run smoother, faster, or with less friction?
If it doesn’t land in one of those?
It’s probably a distraction, or at least not a priority right now.
A simple way to score your ideas
You can use this to sort through a messy to-do list, a team brainstorm, or your own stack of half-baked ideas.
Grab a piece of paper and write down the top 5–10 things you’re considering working on.
Then for each item, ask:
Desirability – Do we want this? How much does it excite or matter to you? (Score 1–10)
Feasibility – Can we realistically do this right now? (Budget, bandwidth, buy-in) (Score 1–10)
Impact Timeline – How soon will we see the results?
Short-term = 10
Mid-term = 5
Long-term = 1
Add the three scores together.
If something scores 15 or higher, and especially if it helps drive revenue soon, it’s likely a priority.
Example:
Idea: Launching a new service page for 1:1 consulting
Desirability: 9 (You’ve been craving more alignment in your offerings)
Feasibility: 8 (You already have copy and client results to feature)
Impact Timeline: 10 (Could drive sales within the next 2–4 weeks)
Total Score: 27 → Strong yes.
Your turn
Try this with 3–5 things you’re currently debating.
A new offering
A workshop
A website redesign
A podcast appearance
A back-end system cleanup
What scores high?
What scores low, but keeps lingering?
This is where clarity lives.
You don’t need to do everything.
You just need to do the right things, at the right time.
