Figments of Creativity

Figments of Creativity

Share this post

Figments of Creativity
Figments of Creativity
How to start any brand project without getting lost
✦ Strategy Library

How to start any brand project without getting lost

For founders who tend to dive in fast and end up stuck.

Lilian Santini's avatar
Lilian Santini
Jun 03, 2025
∙ Paid

Share this post

Figments of Creativity
Figments of Creativity
How to start any brand project without getting lost
Share

There’s a moment I see in almost every brand project—whether I’m working with a founder or a team.

It’s the moment when the excitement turns into a question mark.

You’ve got a name, maybe a logo idea, some notes on your phone, a folder of inspiration, but everything feels scattered. You’ve started doing before fully understanding why you’re doing it.

That’…

This post is for paid subscribers

Already a paid subscriber? Sign in
© 2025 Lilian Santini
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture

Share