How to tell a brand story that feels like a journey

For founders who want people to connect, stay, and come back for more.

You’ve probably heard the phrase “tell your brand story.”

It sounds beautiful. It also sounds... vague.

What does that actually mean?
Do you start with the founder's backstory? Do you talk about your values? Do you write a paragraph on your website and call it a day?

Short answer: none of those.
Your brand story isn’t one page.
It’s a sequence. A journey.

It’s…