Match what you offer to what people actually need
A subtle shift most entrepreneurs never make.
Here’s something I’ve learned working with dozens of founders:
They’re often doing too much, and still missing what matters.
They’re missing the mark not because they aren’t smart or strategic, but because their offers were built around what they wanted to create, not around what their audience actually needs right now.
The goal is not chasing trends or being overly reactive, but finding the overlap between what you do best and what people are actively searching for, even if they don’t have the language for it yet.
That’s the sweet spot, where resonance lives.
Start with this simple match-up
If you're feeling scattered, or like your audience isn’t quite connecting, try this quick exercise.
Think of it as a grid with two axes:
On one side: Your top 3 business goals
On the other: Your top 3 customer needs
When you cross them, you get 9 focused ideas.
Most of them are more valuable than what’s on your current to-do list.
Let’s break it down.
Step 1: Name your top 3 business goals
Think in terms of:
Revenue (What brings in money?)
Awareness (What helps people discover or understand your brand?)
Efficiency (What helps you do more with less?)
Example:
Sell more 1:1 services
Grow email list
Streamline client onboarding
Now, write down 3 real needs your best-fit clients have.
Not what they ask for—but what they actually need help solving.
Example:
They don’t know what to prioritize
They’re afraid of looking amateur
They’re overwhelmed by decision fatigue
Now you pair them.
📌 What can you offer that helps you sell more 1:1 services and helps your client prioritize what matters most?
→ A focused strategy session that creates their next 90-day plan.
📌 What grows your email list and eases their fear of looking amateur?
→ A free guide or checklist on “How to look like a pro, before you’re fully ready.”
📌 What makes your onboarding smoother and reduces their decision fatigue?
→ A pre-call prep form with handpicked templates, so they don’t start from scratch.
These are tiny but powerful tweaks.
And they work because they’re co-created, between your goals and your client’s reality.
A real example from my side
I once worked with a founder who kept offering big, beautiful branding packages, complete brand systems, soup to nuts. And she was good. But things weren’t selling.
After a short strategy call, we realized her audience didn’t feel ready for the full thing. They were still lost in the fog.
So we repositioned her offer: same depth, but delivered as a “Clarity Intensive”, a space to make sense of things, not commit to a full transformation.
That shift changed everything. Bookings came in. The work flowed.
Because she was finally meeting people where they were and guiding them toward where they wanted to go.
Try it for yourself
Draw a simple 3x3 grid.
On the left: 3 customer needs.
Across the top: 3 business goals.
Then brainstorm 1 idea in each square that bridges the two.
Most of the time, one or two ideas will pop off the page.
That’s where you start.
