Brand Strategy & Creative Direction Work
For brands in motion, transition, or growth
I’ve had the chance to meet many of you through calls, messages, and thoughtful conversations.
It’s been a joy, and it reminded me how important it is to clearly share what I do and how I can help.
👋 I’m Lilian Santini
Creative Director & Brand Strategist
I support mission-driven brands, creative companies, and cultural institutions in bringing clarity to their:
voice
visuals
and overall brand strategy
so they can connect with the right audience and move forward with purpose.
If your brand is evolving, growing, or entering a new chapter,
here’s how I can support:
→ Clear brand messaging + positioning
→ Visual identity refinement (logos, color, typography)
→ Strategic creative leadership (campaigns, launches, transitions)
→ Scalable systems for brand consistency
→ Marketing + design materials that feel intentional and aligned
💡 I often come in during times of transition.
Sometimes I lead a full rebrand.
Sometimes I guide a team through a campaign or product launch.
Sometimes I work one-on-one with founders to reconnect their story to their brand.
I work with a small number of clients at a time,
always on a part-time, high-impact basis.
The work is collaborative, strategic, and based in clarity and care.
If this sounds like something you or someone in your world might need, feel free to reach out. I'd love to connect. 🦊