When your brand grows faster than your creative can keep up
For founders and CMOs who want creative direction without the overhead.
✦ Every so often, I share posts like this to highlight the kind of creative leadership work I do with growing companies. If you're here for poetry or reflective writing, those continue as always. But if you're navigating change and looking for clarity in how your brand shows up, this might speak to you.
Fast-growing, design-forward brands often reach a point where creative momentum starts to break down.
You’re scaling quickly: launching new products, hiring across teams, expanding into new markets. Internally, you’re juggling freelancers, campaigns, and deadlines. But what once felt cohesive now feels scattered. Your visual identity no longer stretches with ease. Your messaging gets reinterpreted too often. And your team, though talented, is operating without a clear creative lead.
This is when creative direction becomes essential.
I work as a Fractional Creative Director for scaling brands in fashion, beauty, wellness, and tech—bringing clarity, consistency, and leadership to brands navigating high-growth phases. I step in to shape brand strategy, refine systems, and lead execution across everything from visual identity and product launches to campaign development and content creation.
I don’t just advise. I lead, and I implement.
Through The Copper Portico, my boutique creative company, I bring in a trusted team to handle production: brand refreshes, messaging systems, rollout assets, and launch materials. That means no need to manage another agency or coordinate yet another handoff. You get a strategic partner with a creative team already in place, ready to deliver with excellence.
Here’s what that looks like in practice:
We move your brand from reactive to intentional.
From siloed outputs to aligned campaigns.
From piecemeal design to a scalable, systemized brand experience.
This work is ideal for companies that don’t have in-house creative leadership but care deeply about how their brand shows up during moments of growth. Whether you’re preparing for a product launch, entering a new market, or simply feeling like your brand needs to mature alongside the business, I offer outsourced creative leadership that makes the process seamless.
If you're looking for a creative partner for product launches, brand system refinement, or simply to bring more strategic oversight into your visual storytelling, I’d love to help you bring it back into alignment.
You can reach me directly or explore past projects at thecopperportico.com.
Let’s make sure your brand evolves with intention.